Introduction. Ecotourism is in line with the main objectives of sustainable tourism development, including biodiversity conservation, poverty alleviation and conservation of environmental sites. Local people are aware of the need to preserve the environment as they try to realize long-term benefits for themselves in their daily lives through ecotourism. Ecotourism is an effective strategy for many countries because it helps to realize several objectives at the same time: preserving natural areas, generating income for the development of the country and employing local people. Research Methods. In the article the methodological basis includes a system of philosophical, general scientific and private scientific (analysis, synthesis, concrete-historical, logical method, etc.) methods of cognition. Results. The article assesses and analyzes the current state in the sphere of ecological tourism, identifies the problems of development of this sector of the tourism market in Russia and a number of foreign countries. The authors analyzed the positive and negative consequences of the implementation of ecological tourism. The authors consider some problems of ecotourism and offer options for their resolution on the example of some specially protected natural areas. The article reflects the positive experience of realization of ecological, economic and social factors of ecological tourism on the territory of individual nature reserves in Russia as a way to ensure sustainable use and conservation of natural objects in the context of the concept of sustainable development. Such positive experience can become a basis for the development of ecological tourism in other states. This article also considers the government's efforts to promote ecotourism as a means of solving modern environmental problems, as well as the results of the introduction of new popular ecotourism destinations in Russia.
ecotourism; specially protected areas; flora and fauna; biodiversity; tourism infrastructure; environmental education; environmental awareness; environmental education